Have you heard about the Smart Bra?

Do you believe in karma?

For the last two weeks, I’ve been doing the Beachbody-on-Demand 3 Week Yoga Retreat program. The yoga instructors are constantly stressing the importance of two things: breathing and posture.

Throughout the day, I try to remind myself to be conscious of my posture. I actually wondered if there was some type of app that could remind me to sit up straight. (Perhaps called the ‘Mom’ app?)

Then last week, quite by coincidence, I was introduced to Cindy Gu, the founder of Vitali Wear. Cindy created the concept of The Everyday Smart Bra.

A smart bra? Well, we have smart phones, smart watches, smart refrigerators, smart cars…why not a smart bra?

But what exactly does a “smart” bra do?

The Vitali Smart Bra was designed to help you lead a well-balanced life. An analogy would be the concept of having a devil and an angel on your shoulder guiding your decisions. Think of the smart bra as a yoga instructor on your shoulder, gently reminding you throughout the day to breathe and to be mindful of your posture.

How It Works

The Vitali Smart Bra contains comfortable fabric sensors that monitor your breath, posture and heart rate variability (HRV), which is a key indicator of your overall stress level. When your HRV level gets low, the smart bra alerts you with a gentle tap encouraging you to take a deep breath. It can also sense when your body is slouching and remind you to sit up straight, which is not only good for your spine, but also good for your focus and confidence level.

The bra does not have to be connected to your smart phone in order to work, but it does come with an app that will track and measure your wellness and stress levels throughout the day. The bra comes in black and white in 6 sizes from 30AA to 42E. For more information about the Vitali Smart Bra, click here.

Check out the Kickstarter Campaign for the Smart Bra!

Think about it. The majority of women wear a bra every single day. And every single woman deals with stress every single day. Just having a simple reminder throughout the day to relax and breathe (and sit up straight) can not only help us de-stress, but can improve our focus, our careers and even our looks! That’s not just smart. That’s genius.


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